Lift It Rentals’ Newest Product Offerings Demonstrated at ARA Tradeshow

Charlotte, NC – February 5, 2019 – Lift It Rentals, LLC (“LIR”) is pleased to announce that its partner Applied Machinery Sales (“AMS”) will be present at the American Rental Association’s annual trade show in Anaheim, CA demonstrating some of the latest rental equipment offered by LIR – the Venieri VF-13.3B backhoe loader and VF 2.63 Plus wheel loader, and the Merlo P27.6 Plus telehandler. The ARA trade show is the largest equipment and rental convention and trade show in the world. The show features rental-specific seminars, industry networking and equipment for all three major market segments: construction and industrial, general tool and light construction, and party and special event rental.

LIR offers its customers a full line of Venieri, AIRO, and Merlo equipment models for rent under its Equipment-as-a-Service model, designed to support a wide variety of commercial applications in the agricultural, construction, energy, infrastructure, commercial real estate, government, and mining industries. Unlike most equipment rental companies which only offer customers an aging equipment rental fleet, LIR offers its customers the newest and latest models of equipment which provide the latest features and functionality, while minimizing project downtime.

“AMS has been a tremendous partner in LIR’s success story. Together, we have been able to offer our customers the latest models of equipment from leading OEMs in the telehandler, earth moving, and aerial access platforms product categories to support our customers’ most diverse job requirements”, said Paul Adkison, Chairman and Founder of LIR. “Our Equipment-as-a-Service business model is unique to the industry and is helping to drive our rapid growth and providing tremendous value to our customers”, added Scott Diggs, President of LIR.